In the Discovery phase, we learn about your project, your business objectives, and your users.
We start by getting a clear picture of what you want to accomplish in the project and how you’ll measure the project’s success. It could be an increase in Web sale transactions, or a more efficient application that increases employees’ productivity. We also get an understanding of the scope of the project - the extent of the work you expect to do and in what timeframe.
Users and Users’ Needs
Now we learn about your users: Who are they? What are their goals? What are their needs? Do you have any user feedback or Web analytics? Any information you have about your users is valuable.
If this is an existing Web site or application, we conduct an expert review to evaluate all areas that impact the user experience – the content, organization, workflow, interaction, navigation, and visual design – and identify issues and opportunities for improvement.
User Experience Strategy
Using all that we’ve learned, we create a user experience strategy – a plan for improving the user experience to better meet user needs and achieve business objectives. We also consider the scope and the timeframe, and if necessary, help to prioritize improvements so that you can maximize the return on your investment.
If information about users and how they interact with the Web site or application is limited, it can be useful to do research early on. The research method used depends on the project and the information that’s needed. Examples of research activities done early in a design project include:
- User Interviews
- Contextual Inquiries
- Persona and Scenario Development
- Usability Testing